In this video I walk you through the basic setup of a Demand Gen campaign
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Want to know more about what a Demand Gen campaign is? I also have a video where I talk more about what Demand Gen is https://youtu.be/hp8kjXzuLmk
And here is an overview of all the assets you will need:
VIDEO AD
Up to 5 videos (recommended: under 3 mintues)
Logo (required)
Up to 5 short headlines (40 characters) (1 required)
Up to 5 long headliens (90 characters) (1 required)
Up to 5 descriptions (90 characters) (1 required)
Call to Action (optional, preset options)
Sitelink extension (optional)
SINGLE IMAGE AD
Up to 20 landscape, square or portrait images (required: 1 landscape or square image)
Logo (required)
Up to 5 short headlines (40 characters) (1 required)
Up to 5 descriptions (90 characters) (1 required)
Call to Action (optional, preset options)
CAROUSEL IMAGE AD
Up to 10 cards (2 cards required)
1 short headline (40 characters) (required)
1 description (90 characters) (required)
Per card: Up to 1 image per aspect ratio, up to 3 images total, 1 landscape or square required
!!Aspect ratios in different cards must match
1 short headline (40 characters) (required)
Logo (required)
Call to Action (optional, preset options)
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00:00 – Intro
00:28 – Create new campaign (in a new account)
01:10 – Choose the campaign objective and goals
02:02 – Bid strategies and budget
03:43 – Locations, devices and other campaign settings
04:47 – Audiences and optimized targeting
05:54 – Types of ads
06:10 – Video ad
07:47 – Single image ad
08:27 – Carousel image ad
09:09 – Review campaign
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Want to learn more?
The best Performance Max updates from the past months (June July August 2023) https://youtu.be/cmumKoVKEsg
All about extensions, now called Assets https://youtu.be/tPydXYIKHbE
About Seller Ratings https://youtu.be/LUeLRqULJRg
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Taking my years of experience at Google Ads support and being a freelance Google Ads consultant to create in-depth tutorials for you!
Google Ads was previously known as Google Adwords. It’s the leading product in Search Engine Marketing, or Search Engine Advertising.
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